resource CENTER

Your Guide to What’s Next in MSK Care

Explore the latest articles, downloads, and podcast episodes designed to help you increase revenue, improve care, and lead with confidence.

Second Door Health's Employer Discovery Guide.
Employer Contracting

Employer Discovery Guide for Physical Therapists

Download the Employer Discovery Guide to learn how PTs build trust, uncover needs, and position MSK care to close employer contracts—step by step.
photo of Ryan Klepps
Ryan Klepps, PT, DPT
CXO at Second Door
Read Now
a view of main street showing a physical therapy clinic alongside several local businesses they could partner with.
Employer Contracting

How to Find the Right Employers for a Direct Contract

Learn how to find self-funded employers in your area and start building valuable direct contracts that drive revenue and improve access to care.
Jake Nero
Head of Provider Partnerships at Second Door
Read Now
A physical therapist reviews local employer opportunities on a laptop
Practice Growth & Revenue

The PT Owner’s Guide to CRM: What It Is and Why It Matters

A CRM isn’t just for big sales teams. Learn how physical therapy clinics use CRMs to manage referrals, track employer outreach, and grow smarter.
photo of Scott Hebert
Scott Hebert, PT, DPT
CEO & Co-Founder at Second Door
Read Now

Latest Podcast Episode

Episode
4

What Every PT Should Know About Selling to Brokers

Dave Kerrigan breaks down how brokers work, what drives their decisions, and how PTs can sell employer-direct care solutions that stand out.

Watch Episode
View All Episodes

Latest Blog Posts

A woman checks opens an email from her physical therapist, informing her of a new program that's been launched.
Marketing & Lead Conversion

5 Emails That Every PT Practice Should Be Sending

From welcome messages to reactivations, these 5 automated emails help PT practices reduce no-shows, boost reviews, and keep patients coming back.
Marketing & Lead Conversion

Physical Therapy Marketing Audit Guide

Download this free PT marketing audit to help your clinic improve lead capture, reactivation, and ROI. Spot gaps, streamline workflows, & boost patient volume.
A physical therapy practice owner shakes hands with a local business owner.
Employer Contracting

An Introduction to Direct to Employer Contracting (D2E)

D2E contracting lets employers bypass insurance & partner directly with PTs. Learn how it works, how it differs from work comp, and why it’s gaining traction.
A patient interacts with her physical therapy provider's digital front door using her phone.
Care Delivery & Outcomes

What Is a Digital Front Door in Healthcare?

A digital front door helps patients access care with ease—via scheduling, triage, reminders, & more. Learn why it’s essential infrastructure for modern clinics.
A person holds their lower back, a common source of MSK complaints.
Care Delivery & Outcomes

Understanding MSK in Healthcare

Musculoskeletal (MSK) health is one of the top drivers of disability and healthcare costs worldwide. We break down what MSK means and how to help manage it.
View All Blog Posts

see second door in action

Understanding the Problem is Step One.

Step two? Seeing how we help you fix it. Book a quick demo to see how Second Door can help your practice.

Get Started

Upcoming Events

24-26
SEP 2025

Therapycon 2025

Industry Event

Join us at The TherapyCon to explore smarter ways to grow—employer deals, cash programs, and better marketing that actually converts.

Sheraton Phoenix Downtown | Phoenix, AZ
View Event Details
12-15
NOV 2025

APTA PPS 2025

Industry Event

Meet us at APTA PPS 2025 to explore new ways to grow—employer contracting, cash subscriptions, smarter marketing, and more.

Rosen Shingle Creek | Orlando, FL
View Event Details
12-14
APR 2026

APTA CSM 2026

Industry Event

Visit us at APTA CSM 2026 to explore direct-to-employer deals, cash programs, and smarter marketing that helps your practice grow.

Anaheim, CA
View Event Details